In such threatening situation most times, the local markets and industries operating in those market
sectors strive to make such expansion that are springing up from a new corporate entrants
impossible. Given that globalization is a risky business that involves a substantial investment of time,
money and resources. Local retailers and indigenous corporate competitors tend to utilize what is
known as “home advantage” in team sports to frustrate this moves, considering also that (new
entrants) moving into unfamiliar and unpredictable territory usually face different economic,
political, and cultural environment challenges. This challenges may become an advantage to the
local market segments according to Porter’s five forces analysis