IKEA Case Analysis
Source of IKEA’s success in Sweden early on (the 50s and 60s)?
In 1943, IKEA was founded by Ingvar Kamprad at his home town, selling mainly pencils, postcards and other merchandise. From the late 40s to early 50s, manufacturing furniture was introduced as a complement to general merchandise. This enabled Kamprad to step into the furniture business and exploring the situation and finding new opportunities. The business had gain massive success in the domestic market for the since opening and the key to its achievements is Kamprad’s leadership. He not only had the vision for the furniture industry, market’s situation, and enthusiasm for business, but Kamprad also played an important role in managing the company’s resources, turned it into capabilities and prove IKEA’s distinctive core competencies. Example for that can be IKEA’s leap on the furniture retail industry: more affordable products to target a large amount of customer, showroom and store’s concept, better customer experience…