Jovago | Anthony-Claret Onwutalobi

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E-commerce in Nigeria: how Jumia, Kaymu and Jovago are taking over Africa’s biggest market

If Nigeria is “Africa’s India”, it’s for the sheer size of the market – 170m people now, 440 m by 2050 – and because with a GDP growing between 4.5 and 9% each year over the past decade, there is now a small but growing part of the population able to buy online, to travel, and to consume content […]